Bridgestone Golf Balls With Mindset Technology

Bridgestone Mindset technology is a visual aid printed on golf balls designed to improve a golfer’s mental focus and pre-shot routine. Created with input from PGA Tour player Jason Day and his mental coach, it uses three colored circles—red, yellow, and green—to guide players through three steps: identify the target (red), visualize the shot (yellow), and focus on execution (green). This system helps golfers separate analytical thoughts from athletic performance, fostering better concentration and confidence just before striking the ball. Testing has shown that using Mindset can lead to lower scores by helping players maintain a clear and intentional mindset for every shot, making it valuable for golfers of all skill levels.